4 Steps to Create Strategic Blog Content for Your Business

By: Aaron Plener

Published: December 22, 2020

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4 Steps to Create Strategic Blog Content for Your Business

Content creation has risen as the king of skyrocketing brand visibility. By providing informative and useful articles and videos to audiences, companies have cemented themselves as thought leaders and credible resources in their industries. It has also launched them to the top of search engine results pages, vastly improving their access to a broader range of potential customers.

With that said, having a blog on your website is a powerful way to boost your business. It allows you to connect with your customers while offering them valuable information that improves their quality of life in one way or another. However, starting a blog can be incredibly intimidating, especially when you don’t know the ideal topics to discuss. Here are four steps to get you started:

Categorize Your Content

Finding specific subjects to write about can be daunting, so it’s best to take small steps. One way to do this is to think of categories relevant to your services, as your website visitors will likely look for groupings of content first to find what they need. Whatever you write, make sure that it relates to the work you do.

Start with three to five categories for your blog, and make sure that each post you upload falls under one or two types. If they fall under more than that, it will risk being unfocused and all over the place, and you might lose your reader. For example, if you run a stationery business, you’ll want to create categories for pens, notebooks, and art materials. These are distinct classifications that will provide a wealth of content possibilities to both you and your clients.

Write Down Topic Ideas

Now that you have a picture of what your topics should look like, it’s time to brainstorm actual subject matters to write about on your website. Ensure that each article or video you upload adds value to your clients’ lives and has its focus on the topic at hand. They should also offer vital information or solve a problem for your customers.

To get started, write down four or five blog post ideas under each category. You can explore “how-to” content geared towards providing solutions to your audience, like a guide for creating brush lettering. Then, think of informative content, which will appraise your audience of what they need to know about your products or your services to convince them to hire you.

Do Some Keyword Research

You have a list of contenders that could boost your blog to content stardom, but you’ll have to verify that the topics are worth writing about by doing keyword research. Search engine optimization (SEO) is crucial for ranking your website well, as search engine crawlers will scan your website for relevant keywords and assess their relevance to your audience. You’ll need to find specific words and phrases that your ideal clients use to incorporate them into your content. Doing this will increase your chances of reaching new customers, boosting your leads and conversions further.

Premier SEO services in Toronto can help you navigate the tricky world of keyword research, as they’re integral to your content creation. It’s best to go for long-tail keywords, which are three words or more. They’re more specific terms, giving you better chances of competing with other businesses to rank for the top spot. It’s easier to rank for “unique fountain pens” than just “pens” after all!

Create Compelling Post Titles

You’ve drummed up exciting content you can’t wait to share with your readers, but here comes the next challenge: making sure they read it. You can have the most well-written post in the entire history of content creation, but you won’t be getting any clicks if you have a dull title.

Vague and brief titles that consist of just two or three words won’t do well with your audience, as they likely have a roster of other media trying to get their attention and clicks. Your title must be clear and specific about the topic discussed; the more straightforward, the better.

Conclusion

Although the competition in content creation can be stiff, leveraging this powerful tool will help your business leap ahead of your rivals. Whether you’re a startup or a large corporation that needs to increase audience engagement, starting a blog and uploading strategic content will help you achieve your goals. With these four steps, you’ll be on your way to becoming a thought leader in your industry!

Analytics Beyond offers digital marketing services in Vaughan, helping North American companies improve their online presence and expand their reach. We offer website development, SEO, and PPC services that are sure to make an impression on your audience. Contact us today to find out what we can do for your business!

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– Jim Rohn

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