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2 Common PPC Myths You Must Stop Believing
Over the years, the digital marketing world has expanded and evolved in more ways than most professionals and business owners have ever expected.? Compared to only over a decade ago, today’s online world expands to nearly every facet of daily operations and most, if...
Digital Marketing Trends And Their Relevance In 2021
Throughout 2020, there have been many digital marketing trends that have surfaced, leading many to question: which of these marketing trends are effective, and why haven’t they been successful in years before this?? We are here to explain how and why such trends have...
3 Mistakes in SEO You Should Absolutely Avoid Making
SEO strategies are constantly evolving. The way these strategies are executed vary with the circumstances, current popular practices, and changes in user habits. Though you have had a good plan in place for a while, there are certain instances wherein your efforts...
The Importance of Keeping Track of Your Conversion Rate
The unique circumstances of the year 2020 have forced businesses to shift their focus to other business goals and concentrate on online sales and transactions. However, this is a feat that is much easier said than done sometimes. It may be very easy for business...
5 Ways to Improve Your eCommerce Website’s Functionality
Toronto is growing to become increasingly modern, as many local businesses are investing in their eCommerce presence and other kinds of online visibility services. Lockdowns caused by COVID-19 are pushing for enterprise digitization, leading to a surge in demand for...
Building a Business Blog? Here’s How to Choose Topics
Blogs can power a business' growth, elevate a brand, and keep it on top of Google search results. When you are just starting one, however, it can be overwhelming. Even if you hire digital marketing services for your business, you need to know what makes a business...
5 Things That Can Help You Evaluate an SEO Provider
5 Things That Can Help You Evaluate an SEO Provider SEO or search engine optimization is vital in keeping a brand successful. If you want to improve your digital marketing presence, SEO is a sustainable, long-term way to do that. However, it also has a considerable...
4 Steps to Create Strategic Blog Content for Your Business
Content creation has risen as the king of skyrocketing brand visibility. By providing informative and useful articles and videos to audiences, companies have cemented themselves as thought leaders and credible resources in their industries. It has also launched them...
4 of the Best SEO Tips to Boost Your Google Ranking
It doesn’t matter if your portfolio is absolutely stunning or your website is beautifully rendered; it will not get anywhere if the search engine optimization (SEO) is lacking. Search engines like Bing, Google, and Yahoo have become rather objective over the years...
UX and SEO: Which One Is More Important for Site Traffic
Websites that attract plenty of traffic usually have excellent user experience (UX) and search engine optimization (SEO). While these two factors are closely related, some people might argue that one is more important than the other. However, the truth is that SEO and...
The Art of Marketing to the Boomer Generation
The Art of Marketing to the Boomer Generation Listen up, millennials—baby boomers aren’t as “ancient” as you might believe! Though late to the game, 65% of these individuals, aged 54 to 72, now own a desktop computer, while 49% own laptops. That means eCommerce...
3 Signs That Your Website Needs a Professional Redesign
A website’s growth and reach are only limited to how well it’s maintained. Sites that don’t keep up with evolving trends can grow outdated in a matter of a few months. Frequently updating one’s website is the key to consistently making an impact on your audience....
3 Common Pay-Per-Click Advertising Mistakes to Avoid For a Better Strategy
In this digitally-oriented landscape, businesses left and right needs to create a marketing strategy with a wide arsenal to cover different aspects - from brand awareness, generating traffic, and more. Pay-per-click (PPC) advertising is one of the most popular forms...
Top 3 SEO Tips for Enhancing Your Optimization Strategy
Search Engine Optimization (SEO) is an important marketing technique that allows your website to become more visible on search engines. It can help your website rank on various search engine results, which is why you should work on your SEO strategy immediately. SEO...
4 Characteristics Your Paid Ads Must Have to Bring In Great Results
Every marketer out there has one question that always lingers in their mind: "What makes up an ad that brings in results?" After all, advertising is all about results. More specifically, it is about how ads can attract the audience and turn them into potential...
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