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UX and SEO: Which One Is More Important for Site Traffic
Websites that attract plenty of traffic usually have excellent user experience (UX) and search engine optimization (SEO). While these two factors are closely related, some people might argue that one is more important than the other. However, the truth is that SEO and...
The Art of Marketing to the Boomer Generation
The Art of Marketing to the Boomer Generation Listen up, millennials—baby boomers aren’t as “ancient” as you might believe! Though late to the game, 65% of these individuals, aged 54 to 72, now own a desktop computer, while 49% own laptops. That means eCommerce...
3 Signs That Your Website Needs a Professional Redesign
A website’s growth and reach are only limited to how well it’s maintained. Sites that don’t keep up with evolving trends can grow outdated in a matter of a few months. Frequently updating one’s website is the key to consistently making an impact on your audience....
3 Common Pay-Per-Click Advertising Mistakes to Avoid For a Better Strategy
In this digitally-oriented landscape, businesses left and right needs to create a marketing strategy with a wide arsenal to cover different aspects - from brand awareness, generating traffic, and more. Pay-per-click (PPC) advertising is one of the most popular forms...
Top 3 SEO Tips for Enhancing Your Optimization Strategy
Search Engine Optimization (SEO) is an important marketing technique that allows your website to become more visible on search engines. It can help your website rank on various search engine results, which is why you should work on your SEO strategy immediately. SEO...
4 Characteristics Your Paid Ads Must Have to Bring In Great Results
Every marketer out there has one question that always lingers in their mind: "What makes up an ad that brings in results?" After all, advertising is all about results. More specifically, it is about how ads can attract the audience and turn them into potential...
SEO & PPC Advertising: Optimizing High Risk for High Reward
Every marketer out there has one question that always lingers in their mind: "What makes up an ad that brings in results?" After all, advertising is all about results. More specifically, it is about how ads can attract the audience and turn them into potential...
Using 3 Types of SEO to Create a Holistic Strategy That Boosts Traffic
In a world run by a digitally-oriented landscape, the internet is deeply integrated into everyday lives - for both a regular and professional setting alike. With that in mind, studies show that a whopping 93 percent of all online experiences start with a search engine...
Why You Should Prioritize Web Development in Marketing
A business website is not a nice-to-have; it's a requirement. Today, all company owners dream of connecting with digital communities, which they can only do if they have a website. Websites are virtual stores that people could visit from the comfort of their homes....
5 Tips for Creating the Perfect Website for Your Business
As a business that wants to thrive in 2020, you’ll need a well-designed and robust website that perfectly encapsulates your values, products or services, and your goals. It’s an invaluable tool that you can use to connect with potential clients all over the world,...
Search Engine Optimization, What’s The Point?
Search engine optimization—often referred to as SEO—is a digital strategy used by brands in order to ensure their sites are relevant to search engines. While it may sound like a technical term only applicable to a website’s code, it is actually as much about human...
3 Important Digital Marketing Tactics in the Time of COVID-19
Individuals and companies have found themselves in the position of having to rethink their social media strategy in light of the global pandemic. Usually, businesses and the like set their goals and do project planning with digital marketing services in Vaughan either...
How to Improve Your Small Business’ Online Presence in 2020
Since small businesses are just getting their bearings, they need robust cash flow to sustain their operations. Doing this is especially important today since the world is on the brink of a potential recession. Although it requires considerable resources, investing...
What You Need to Know About SEO Alt Text
Over the years, search engine optimization (SEO) has become paramount in the business and digital marketing world. Part of the overall strategy is to come up with relevant and valuable pieces of content. Whether texts, videos, or images, they ought to resonate well...
What You Need to Know About PPC for Digital Marketing
Many businesses that practice digital marketing use PPC as one of their go-to methods for gaining quick results. PPC, short for pay-per-click, is an advertisement method where you pay a fee for every time someone clicks on one of your ads. These ads target internet...
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